Digital transformation was the theme of the sixth UniNext Benchmarking Club, which we attended at the University of Pécs wine estate (Egyetemi Borbirtok) on 28 October 2026. One of the iFood Cluster’s members, Kométa 99 Zrt., also contributed to the programme of the event series organised by the University of Pécs.
The event looked at how technological change is reshaping companies’ operations, business processes and competitiveness. Drawing on corporate best practice, it showed how digitalisation, data-driven operations and artificial intelligence can be built into everyday work while a company keeps its own values and customer focus.
Attila Sztankó, Director General for Finance and Investor Relations at Kométa 99 Zrt., shared the company’s experience in a round table titled “Turning digital transition into competitive advantage – what can technology offer businesses?”. How technology can support more efficient operations and stronger competitiveness is a key question for the food industry as well.
We thank the University of Pécs for the invitation and Attila Sztankó for sharing his experience with us.