What should Hungarian food producers be making tomorrow? This question was at the heart of the MesterMűvek business breakfast, the closed business club of “MAGYAR TERMÉK” Nonprofit Kft., which we attended at Hungarian Art & Business (HAB) on Andrássy út in Budapest on 4 November 2026. For the iFood Cluster, meetings like this are a chance to hear first-hand how Hungarian food producers and retailers are thinking about the future.
The round table titled “Mit érdemes holnap gyártani?” (What is worth producing tomorrow?) linked the policy goals of the newly presented food strategy vision to 2034 with market experience and consumer expectations. Representatives of manufacturing, market research, government and retail took part in the discussion.
The strategic directions give particular weight to quality food, conscious consumption, Hungarian raw materials and the competitiveness of the domestic food industry. As a cluster, we value occasions where Hungarian businesses can share the challenges they face and the solutions that have worked for them.
We thank “MAGYAR TERMÉK” Nonprofit Kft. for the invitation.